Interstellar Digital Marketing

How to Align SEO and PR in 2019

Marketing and public relations professionals know how essential search engine optimization (SEO) is as a part of your overall marketing strategy. Read on for some of the best tips on how to get your public relations and SEO working in harmony to increase brand awareness.

Build Those Links!

The structure, frequency, and quality of links is one of the biggest factors when it comes to how search engines rank your page. Getting a high-quality link from a reputable news outlet can give your brand a huge boost, even if that link is “nofollow.” Your PR team works hard to get the message out and build a positive reputation for your brand, so spreading the word to media outlets can result in great link-building for your site.

Don’t just focus on mainstream and larger news outlets though. Local news sites and relevant blogs can be a boon for link building efforts. Company initiatives, such as events and speaking engagements, are a great reason to reach out to these sources for coverage. You can also develop specific initiatives, like product giveaways or contests, to entice bloggers to write about you and link back.

And don’t forget to optimize the links that you use.

Manage Your Reputation with Reviews

Nearly all online shoppers read reviews before making a purchase, so a few bad reviews can really affect your brand negatively. A public relations team can focus on responding to reviews, both positive and negative, to make sure that the customer feels their opinion has been heard.

Review sites also help SEO, as sites like Yelp and TripAdvisor are top-ranking pages. When a shopper searches for "Mexican restaurant near me," review sites are the first to show up, and top-reviewed businesses will rank highly.

Create Quality Content

Creating quality content can be time-consuming, so you want to be sure that you're getting the most out of the content you create. Deep, informative, and trustworthy content is a key component in any good SEO strategy, and once you create content, you can pitch it out to other media sources as well, provided that they'll link back to your site. 

Looking for more great SEO and PR tips to give your business a leg up on the competition? Contact us to learn more.