Interstellar Digital Marketing

Go Beyond Your Shopify Site: How to Sell Your Products on Other Channels

If you’re only selling via your website, you’re missing out on loads of sales. Consumers only spend 6% of their time shopping. The other percentage is made up of email, social networks, mobile apps, news sites, search engines and other third-party shopping marketplaces.



Stop trying to bring customers to you, and instead go to them!

Following are 7 places you can sell beyond your website with Shopify:

1. Amazon

Amazon is the world’s largest marketplace. People buy on Amazon because they have just about anything you could ever need or want, and it ships quickly and affordably. It’s convenient, it’s known and it’s trusted.

As of January this year, you can easily add your products to this massive and authoritative marketplace via your Shopify dashboard. When you sync your product feed to the Amazon sales channel, Shopify automatically updates product info and inventory across all channels. You can also create unique offers for Amazon, view Amazon specific metrics and reporting, and handle fulfillment all from within Shopify.

2. Facebook

Nearly two-thirds of all social visits and 85% of all social orders are from Facebook. Not too surprising considering it’s the largest social network used by pretty much everyone and their grandmas (literally).

Shopify allows for several ways to sell on Facebook--Facebook Shop Tab, Facebook Buy Button and via Facebook Messenger.

Facebook Shop Tab

You can create a separate Tab on your Facebook page, allowing customers to browse and buy directly on Facebook. You can easily add products and product info from your Shopify dashboard, and that information is automatically synced from your Shopify feed.

Facebook Buy Button

The shop tab is great and all, but people aren’t necessarily going to your Facebook page. The way they see content is in their newsfeed, from sponsored posts, posts of people they follow or things shared or liked by friends. That’s where the Buy button fits in.

The Buy button allows customers to purchase directly from their newsfeed without leaving Facebook. You the merchant can create these newsfeed posts and ads from within the Shopify dashboard, and manage all sales and orders there, too.

Facebook Messenger

Facebook has been putting a lot of resources into Messenger, hoping to make it one-stop for merchants and customers. With Shopify’s integration, your customers can browse and buy directly from Messenger. Additionally, you can use it as a consolidated communication tool for answering questions and sending order information.

3. Pinterest

When you use Shopify, all of your products are enabled as Rich Pins. In simple terms, this means that important product information--price, availability, product name, product image--is used to create more robust pins on Pinterest. This information is automatically updated from your feed. Other benefits to having Rich Pins is that they become eligible for Pinterest’s “Gifts” category, and Pinterest users receive an email if the price has decreased, giving them an added push to make a purchase.

Another way to sell on Pinterest is through Buyable Pins. These allow pinners to purchase directly from within Pinterest via a “Buy It” button. You can select which products to become Buyable Pins within the Shopify dashboard, and keep track of pins, repins and orders from within the dashboard as well.

4. Wanelo

Wanelo (that’s short for Want, Need Love) is a social marketplace dedicated to shopping. It has more than 30 million products from some 550K merchants, ranging from clever tees and unique body jewelry to colorful leggings and organic beauty products, and everything in between.

The only way to sell on Wanelo (unless you’re a super special, hand-picked large merchant) is through Shopify! When you install the sales channel, you entire product catalogue is synced to Wanelo and all sales can be handled within the Shopify dashboard.

5. Houzz

Do you sell home decor, furnishings or repair/renovation products? Then Houzz is your spot! Houzz is THE platform for home remodeling and design, bringing homeowners

and home professionals together in a visual community. They have 35 million monthly users, who are currently or planning a building, remodel or redecorating project and are actively looking for tips, ideas, products and services.

With the Houzz Shopify App, you can automatically sync your product catalog and manage all order processing and fulfillment from within the Shopify dashboard.

6. Blogs & Other Content

You can use the Shopify Buy Button to sell products anywhere you have existing content online. You can customize the Buy Button to showcase specific products or product collections, and you have full control over the button design and destination link.

7. Pop Ups/Markets

Pop Ups, local markets, festivals and public events are a great way to get your name out in a target market and meet your customers face-to-face (and get a little vitamin D too!). Shopify’s POS system allows you to take payments, organize inventory and send receipts using a portable device and your smartphone.

Whether they’re reading content, browsing social media or shopping on Amazon or other marketplaces, Shopify makes it easy to bring your products to your customers.