Automated emails are key to building anticipation ahead of Black Friday and Cyber Monday, and they are also vital to making sure you retain new customers. Here are the eight key automated emails that you should get ready to launch before the holiday season begins.
Welcome Emails
First impressions are super important. This is especially true of welcome emails.
These are the emails customers receive after they make an account on a seller's website, or sign up for a newsletter. Welcome emails receive the highest open rate of any automated emails, as new customers are often feeling enthusiastic and curious.
Think of a welcome email as a way of being polite. It shows your customers you are happy and thankful for their interest. And yet, according to the First Impressions Email Marketing Study, which was conducted by Ciceron, 27% of companies don't send welcome emails.
So remember, by sending welcome emails you will already getting out ahead of the pack and putting your best foot forwards in a way that many companies are failing to do!
Abandoned Cart Emails
Unfortunately, 75% of customers abandon their carts before completing a purchase online. Don't despair however, because 10% can be nudged to the finish line with a cart recovery email.
Cart recovery emails experience a 45% open rate, and many customers end up completing their purchase because they had simply gotten distracted while preparing to check out. A friendly email reminding them that they abandoned their cart will often lead customers to finish buying!
Best to get your abandoned cart emails prepared and ready to go before the holidays so that you can minimize the number of carts that get abandoned and make sure your rate of completed purchases is high.
Browse Abandonment Emails
Browse abandonment emails target shoppers who've looked at items without actually adding anything to their cart.
Sometimes all it takes to get someone to reconsider their decisions not to purchase an item that they're interested in is an email that brings it to their attention a second time. This is what browse abandonment emails are for. And during the holidays, they can be even more effective due to the excitement of deals.
Most of the time only 5% of people who browse products on your site will actually make it all the way to the cart page, but browse abandonment emails can help tilt that rate a little further in your favor.
Review Request Emails
Review request emails are basically just a friendly reminder to leave a review after a product has been purchased. It's a great way to make sure that your products get good ratings and feedback, which can encourage other customers to buy them as well.
Back in Stock Emails
Back in stock emails are a great way to drive up demand for items by reminding shoppers of their scarcity. It shows people that there is a high demand for a particular item and makes them want to rush and buy it as quickly as possible before it can go out of stock again. T
he Hatchimal craze and the early 2000s fervor for Tickle Me Elmo are proof of how effective scarcity is in convincing people to buy. Make sure you don't forget to include automated back in stock emails in your tool chest this holiday season.
Price Drop Emails
Price drop emails let people who've shown interest in a certain product know when its price is lowered. It is a great way create a sense of urgency and to show people that an item which might have been a little out of their price range before is now an achievable purchase.
Post-Purchase Emails
Post purchase emails include order conformations, and a polite "thank you for your purchase" email never goes amiss either. Post purchase emails are a great way to retain your customers by showing them that their patronage is appreciated.
Upselling And Cross-Selling Emails
After a customer has purchased an item, emailing them with recommendations for other products they might enjoy is a great strategy to get your customers to purchase more from you. During the holidays, sales can help make this sort of email even more successful by sweetening the deal.
If you want to learn more about how to effectively use automated emails, contact us and we will be happy to help!