SEO is the name of the game on Amazon, but many sellers don't have a clue how to properly list items!
How is Amazon's A9 algorithm different from Google's algorithm?
You may be an expert on Google's algorithm, but how well do you know Amazon's A9? If you try to apply the same SEO tactics to Amazon that you use on Google, you will be sorely disappointed.
And, worse, so will your revenue numbers.
Amazon's A9 algorithm is entirely geared towards sales. While Google's goal is to sell ads and to share information with users, Amazon's goal is to convince customers to make a purchase.
You can see how these different motivations would lead to incredibly different algorithms. Therefore, you should practice SEO strategies specific to each search engine's algorithm.
Here are a few key ways that Amazon’s A9 and Google's algorithms differ:
Amazon prefers short-tail keywords; Google users short-tail, long-tail and every length of tail in between
External linking is extremely valuable on Google, not so much on Amazon
Amazon prioritizes conversion rates; Google prioritizes clicks
How to SEO Amazon Listings
1. Use keywords wisely.
Keyword stuffing will get you nowhere on Google, but careful use of keywords in Amazon listings can skyrocket your sales!Include pertinent keywords in the product title and description. For the title, also include the brand name, product line, material/feature, product type, color, size, and packaging/quality. Titles should be 60 characters long.
2. Include images and videos.
Add many high quality images and videos to your Amazon listings. Include every angle of your product, and make sure the image is high res enough that customers can zoom in to see details. While this is not part of the A9 algorithm, it really helps attract (and keep) potential customers. You took the steps to get customers to see your product, now is your chance to get them to buy it.
3. Add EBC and A+ content.
This will give you an edge over other sellers! While EBC (i.e., Enhanced Brand Content) and A+ content does not directly affect A9, it is more aesthetically pleasing to consumers, and has been credited with up to 10% increase in sales (which, in turn, increases ranking because the better the sales the higher the ranking).
4. Monitor product availability.
Out of stock and low inventory items do not reach the top of the list. So, make sure that you have plenty of inventory so your products can rise to the top.
5. Set competitive pricing.
Keep your price comparable to the competition because Amazon ranks by what sells. And lower prices sell more.
6. Your ratings, reviews, and seller score matter.
Ship items quickly, provide excellent customer service, and sell quality products. Minimize canceled shipments, and follow through on agreements with customers.Encourage customers to leave reviews, and comment on them once they're posted. Don’t fret if you get bad reviews. Customers can see right through all 5-star ratings; it’s better to have a mix of honest, transparent reviews. Just be sure to respond with good customer service etiquette to show customers that you are dedicated to service. Also, take advantage of the Fulfillment by Amazon option to make sure that your products are eligible for Prime.
Key Takeaways
Recognize that Amazon's A9 algorithm is very different from Google's algorithms.
Design listings based on Amazon's A9 algorithm.
Have plenty of inventory.
Use quality photos and videos.
Add EBC and A+ content.
Pay attention to your ratings, reviews, and seller score.
Follow these simple tips to correctly SEO your Amazon listings and improve your sales rate.