An out-of-the-box implementation of Google Analytics works, but there are some default settings you should know about before you make any business decisions based on the data.
Can humans survive on nutritional powder alone? Can brands survive on data alone? Sure. But neither will thrive. But by getting to know your audience and speaking in their language, you can connect on deeper and longer level.
Are you tracking the right things for your ecommerce site? These 6 KPIs will help you better understand performance and make optimization decisions.
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