PERSONALIZED EMAILS THAT ARE AS UNIQUE AS YOUR CUSTOMERS.
Email can be one of the most profitable marketing channels for ecommerce businesses. It can also be one of the least profitable if you’re blasting everyone with the same email. Fortunately, there’s a better and more efficient way to send emails with Klaviyo.
Klaviyo is a powerful yet straightforward email, automation and marketing platform. Klaviyo’s integration with key ecommerce tools, list segmentation capabilities, and dynamic triggered flows make it simple and convenient to create unique and personalized emails that speak directly to your customers and drive sales.
We love Klaviyo for two main reasons: 1. It was built specifically for ecommerce businesses; and 2. It was created by data scientists and engineers, but made for marketers. The ecommerce focus means that transactions and sales are the key metrics, not just opens and clicks, providing you with features and functionality that drive actual revenue and ROI. The marketer focus means that you don’t need to know a lick about coding to use the simple and intuitive interface, but you benefit from sophistical technical knowledge leveraged to create it.
MORE ABOUT KLAVIYO
Klaviyo is dedicated to making it simple for businesses to provide a unique, 1:1 experience for each customer. Using data science and sophisticated software, Klaviyo aggregates everything a business knows about their customers into individual profiles in their customer analytics database. They then pair that information with an email platform that makes designing beautiful emails easy. Combined together, Klaviyo is one unified platform for personalized, 1:1 email and marketing communications that drive results.
KEY FEATURES & BENEFITS
ESSENTIAL ECOMMERCE INTEGRATIONS
Klaviyo easily integrates with the top ecommerce platforms like Shopify and Bigcommerce, as well as other essential ecommerce tools like POS systems, CRM platforms, payment software, Rewards programs, help desk software and more. These integrations effortlessly pull in data around browsing activity, shopping patterns and overall engagement to help you be more efficient and targeted in your email marketing campaigns.
Personalizing your email and marketing campaigns for each customer can have impressive results. With Klaviyo’s powerful segmentation features, you can target customers based on the actual products they purchased, the pages they viewed on your site, how they’ve interacted with your emails and how much they spend, so they receive unique messages that speak to them directly. Use these segments for email campaigns or for Facebook Custom Audiences for consistent cross-channel marketing efforts. Additionally, Klaviyo updates lists and segments automatically so you don’t have to waste time managing contact lists.
AUTOMATION FOR EVERY ACTION
Klaviyo allows you to create automated trigger campaigns for just about every action (or inaction!) by your customers. Create email flows when a customer signs up for your newsletter, abandons their shopping cart, views a certain product category, hasn’t purchased in months, celebrates a birthday or anniversary, receives a product that needs reviewing or truly anything you can think of! Many of these common flows are already built into Klaviyo, you just need to activate them. And you can customize and add new flows to your heart’s desire!
DESIGN TOOLS FOR EVERYONE
Several email templates are pre-loaded into your Klaviyo account so you don’t have to start from scratch. If you’d like to customize these templates or create your own, the simple drag-and-drop WYSIWYG editor makes it simple for anyone to design a great lookin’ email (even if you don’t know what WYSIWYG is!).
BEYOND OPEN-RATE REPORTING
It’s important to understand open and click rates on your campaigns, but that doesn’t tell you anything about how email is truly impacting your bottom line. With Klaviyo’s robust measurement tools, you can see actual transaction and sales data, providing you with immediate and accurate reporting on revenue and ROI.
PRICED FOR GROWTH
You only pay for what you need with Klaviyo. Pricing is structured around the number of contacts in your list. Regardless of what pricing level you start at, you get all the features with no extra fees.
Let US HELP PERSONALIZE YOUR EMAIL CAMPAIGNS
If you would like to have a discussion about your email and automation needs, please take a moment to provide some additional detail below. A member of our team will be in touch shortly.