Digital marketing and science aren't all that different. The goal of science is to explain the universe and predict its events and bodies through the use of testable explanations and reliable information. The same is true of digital marketing, and any wise digital marketer would do well to take advice from prominent scientists of today and the past.
Here are some of our favorite quotes from seven superbly smart scientists, all of which can be applied to the philosophy and practice of digital marketing.
I don't want to believe, I want to know. ~ Carl Sagan
Follow the evidence where it leads and question everything. ~Neil deGrasse Tyson
If you can't explain it simply, you don't understand it well enough. ~ Einstein
Intelligence is the ability to adapt to change. ~ Stephen Hawking
Passion is the genesis of genius. ~ Galileo
We are a very, very unusual species. ~ Richard Dawkins
(Okay, maybe this one doesn't directly relate to digital, but it's so true! But if you really think about it, it could be a tenet in determining customer mindset and behavior, and building audience personas!)
To know that we know what we know, and to know that we do not know what we do not know, that is true knowledge. ~ Copernicus
